London Pavilion

Year: 2012

Location: London, UK

Area: 250m2

Team: Pablo Pérez Palacios, Alfonso de la Concha Rojas, Miguel Vargas, Gabriel García González, Ignacio Rodríguez

Renders: PPAA

A sensory space offering a full and immersive experience, designed to transmit the athletes' feelings on the occasion of the 2012 London Olympics.

Experience the point of no return

During the 2012 London Olympics, Mind the Gap was an information kiosk located in Trafalgar Square, at the heart of the capital. The space draws inspiration from the experience or feeling recounted by different athletes as a moment of truth, or the exact moment when everything is set and there’s no turning back. It’s the moment before the starting gun on the track or just before taking a penalty shot.

The kiosk aimed to recreate this experience. A space was created that forces the visitor to take a step into uncertainty and experience the point of no return where reality distorts and time stands still. We sought to create a space that captures these complex emotions – the excitement, the nerves, and the doubt.

To achieve this, we designed an elevated circular structure composed of five intertwined rings. A curtain of water falls from each ring, creating a division that every visitor must cross as the first step into uncertainty. Once the threshold has been crossed, visitors find themselves in a sensory space completely different from the previous one. The water creates a filter that alters perception and changes the interior atmosphere of the place, while simultaneously projecting images of the Olympic Games on its surface.

51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W
51°30'42.4"N 0°07'26.8"W